SMNYC Sneak Preview: Marketing You & 与LPG edu, JustWatch, LinkedIn，派拉蒙和摩根搜索国际保持联系
Streaming Media returns to New York City, the epicenter of the digital media universe, May 20–22 with Streaming Media NYC, chaired by Media Industry Cartographer Evan Shapiro 并与流媒体编辑团队共同策划. Located in Manhattan’s Midtown East at the dazzling InterContinental New York Barclay, 纽约流媒体大会(Streaming Media NYC)的特色是为期三天的尖端主题节目，并邀请了来自媒体界高层的动态小组成员和主题演讲者. In this Sneak Preview series, 我们将放大镜头，近距离观看节目中的关键环节，以及将这些环节变为现实的专家演讲者.
5月20日，周一，在纽约流媒体，Lori Greene，创始人 LPG edu, will moderate the panel "Marketing You & 探索推广你的品牌和网络的最佳方式. Confirmed panelists Karen Morgan of Morgan Search International, Andy Pondillo of LinkedIn, Dayo Harewood of Paramount Brand Studio, and Sara Demenkoff of JustWatch 将讨论如何在没有交易的情况下扩展你的网络，以及为新业务建立客户的最佳方法.
Educator, content creator, adjunct faculty member, storyteller, digital innovator, and university board lead, 在过去的二十年里，Lori Greene一直在为组织和学习者带来改变. A well-known speaker on digital and educational issues, 她是一位久经考验的主管，对培训非常精通, teaching, content creation, curriculum development, social media, TV, and more. "Today's job market in the media industry is competitive, 因此，将你的技能和特质定位到与你所寻求的职位相一致是很重要的，这将帮助你脱颖而出," she says. “个人品牌和人际关系的建立对于找到下一份工作和保持你的职业生涯朝着正确的方向发展至关重要."
Karen Morgan, President of Morgan Search International, says, "Personal branding is simply about being genuine, curious, informed, and relatable. 成功的人际关系是通过有趣的方式与人建立联系, authentic conversations, both personal and professional. All your interactions, even when not looking for a new position, should be about relationship-building and connecting. 当你与人交往时，人们会记住你. As Oscar Wilde said, 'Be yourself; everyone else is already taken.'"
Andy Pondillo, Senior Content Solutions Consultant at LinkedIn, says, "In 2024, there is very little we can control around us. 从合并到裁员再到重大重组，我觉得我们比以往任何时候都更加警惕. The one thing we can control? Our personal brand. Our personal brand allows us to be the person we want to be, seen the way we want to be seen, and can bring our fire back to the forefront. 还记得那些时候我们想表现出激情，但可能会感到“畏缩”吗?' Let’s demystify in this talk. 让我们来讨论一下什么是个人品牌，以及它如何成为真实自我的扩展. 你对别人来说是专家，让他们看看你的能耐吧!"
Sara Demenkoff，资深娱乐营销主管，最近担任品牌副总裁 & Program Marketing at Showtime, now Paramount+ with Showtime, a division of Paramount Global. 使人际关系成为关系型而非事务性的关键，是开启任何成功关系的钥匙," she says. "One of my favorite quotes is from Jeff Bezos, who said, 你的品牌就是当你不在房间里时人们对你的评价.’ Your brand is a promise, 因此，建立成功的职业关系网的关键是成为人们愿意与之交往的人. Be curious, be engaging, be invested, be respectful, be timely, listen, offer value and create mutual respect. 建立持久的关系需要时间，但回报是值得投资的.”
Dayo Harewood是派拉蒙品牌工作室的创意高级副总裁, 一个内部全方位服务的创意广告和品牌内容工作室，负责监督为广告商制作原创内容的创客团队. 他领导跨派拉蒙投资组合的多平台活动的联合品牌内容的开发和执行, which includes CBS Sports, MTV, Nickelodeon, CMT, Smithsonian, and PopTV networks.
"Marketing You & “Networking For Keeps”将于5月20日纽约流媒体节的第一天举行. Check out the full program here to learn more about the conference’s action-packed offerings.
Register today using code SMNYC24!
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